A top-tier roofing marketing agency knows the secret to steady leads isn’t just ads. It’s high-quality blog content that brings visibility, trust, and web traffic. Roofing companies that publish blog posts regularly outrank competitors, build authority, and convert website visitors into paying customers.
This guide will let you in on all the tips to write high-quality blog content that actually works. From choosing the right topics to optimizing for search engines, these insights will help your content rank and get your phone ringing.
Why You Shouldn’t Ignore Blogging for Roofers
Blogging doesn’t seem like a priority when you’re a roofing company, but this might make you reconsider.
People that have a problem need a quick solution – and usually go to Google for help. If you publish a well-written article that answers questions like “how to fix roof hail damage” or “when to replace shingles“, your website is more likely to rank up on Google searches. Every blog post is an opportunity to appear in search results and answer potential customers’ questions.
Demand Metric’s study showed that companies that blog generate 67% more leads per month than those that don’t. For competitive markets such as roofing, writing articles offers long-term value.
Roofing Marketing Agency Strategies for Choosing the Right Blog Topics
As a professional roofing marketing agency, we always begin with keyword research, and you should too. There are great free tools like Google Keyword Planner or Ubersuggest to find questions people are asking in your service area. Then create blogs that directly answer those questions.
Here are some great starter topics:
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“How Long Does a Roof Replacement Take?”
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“Is Roof Repair Covered by Homeowners Insurance?”
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“What to Expect During a Roof Inspection”
Remember also to review your competitors’ blogs and look for gaps. Maybe they’re not covering certain topics, or their posts are outdated – that’s your opportunity to write something better.
How to Structure Blog Posts for Rankings and Readability
Now that you have your main topic, don’t start typing your keyboard without a strategy. To create high-quality content that is search engine-friendly and easy for humans to read, you need to stick to a certain structure. Here’s our recommendation:
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Catchy Title with the Main Keyword
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Intro paragraph that states the reader’s problem
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Clear H2 subheadings breaking up each section
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Bullet points or numbered lists
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Call-to-action at the end
Include your primary keyword (like “roof repair in Dallas”) in the title, URL, first paragraph, and at least one H2. But don’t overdo it, as Google will view it as keyword stuffing.
If you’re unsure about layout, check out our Roofing Website SEO Services to get all the insights.
Writing Tips From a Roofing Marketing Agency
You’re probably not a professional writer, but if you have time to dedicate to creating content, it can still be of good quality if you consider some this:
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Write in plain language. Skip the jargon and speak like your customers.
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Use real examples from jobs you’ve done: “In a recent roof replacement in Springfield…”
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Break up long paragraphs into 2–4 sentence chunks for easier reading.
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End with a call-to-action like “Schedule your free inspection today.”
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Extra tip: For grammar help and readability, use tools like Grammarly or Hemingway Editor.
Need extra help or just don’t have the time? Here’s a little reminder that we do all of this for you at Roof Contractor Marketing, from research to publishing. Content optimized for SEO and to generate the leads you want to see coming in.
Promoting Your Roofing Blog After Publishing
Pressing “publish” is just the beginning. If you want to optimize all your hard work so far, go a step further and boost visibility by promoting your blog content across multiple platforms.
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Share on your Google Business Profile
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Add to your email newsletter
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Post on Facebook or LinkedIn
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Repurpose into short videos or FAQs
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Internally, link to your blog from your service pages as this keeps visitors on your site longer and improves SEO.
Want to see this strategy in action? Explore our Roofing Blog Library to see how we drive traffic using interconnected content.
Start Blogging Like a Pro
Creating high-quality content after understanding the nuances of the craft is simple but time-consuming. Working with a roofing marketing agency will fast-track your blogging strategy.
Need help getting started with strategy, keywords, or blog creation? Contact us at Roof Contractor Marketing, for a full-service content support designed to get your site ranking and your phone ringing.
